Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results.
Grow your business with Google Ads
Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
Show up when people search for what you offer
Google is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.
Set a budget that works for your business
Google Ads can work for almost any advertising budget. Set a monthly budget cap, and never go over it. Plus, you can pause or adjust your spend anytime.
How to Promote Your Business With Articles
Writing articles that demonstrate your expertise helps to build confidence in your company and can be a valuable way to promote your business and your products. The business magazine “Forbes” notes that, when customers recognize a company as an authority, that company becomes the go-to organization for the area of expertise.
A business article is a piece of written content that offers information of interest or importance to customers and prospects. It could be a how-to article that explains how to use a product or solve a business problem. Case studies are a popular form of business article. They explain how a company helped a customer to improve performance or overcome problems. Articles can also take the form of comment or opinion on important business issues, such as the impact of new regulations.
To plan your articles, choose an area of expertise that differentiates you from your competitors. A manufacturer might have technical expertise in a product area. A law firm may have an understanding of employment legislation. A consultant may have proven skills in managing technology projects. By writing articles on their subject of expertise, companies like that can position themselves as leading authorities.
When you have chosen your area of expertise, make a list of articles you could write on the topic. It’s important to plan a stock of articles for the future so that you can continue to offer customers and prospects fresh content and retain their interest. If you or your colleagues don’t feel confident about writing the articles, you can hire a freelance writer to carry out the work.
You can publish your articles in a variety of ways. Offer the articles to newspapers or magazines that cover your marketplace. If you market products or services to consumers, for example, contact local newspaper editors with an outline of the article. Contact specialist business magazines if you market business-to-business products.
Placing the articles on your website can also help to increase traffic to your site. Inform customers and prospects by email or social media when you publish a new article and include a link so that they can find the article easily. You can also include brief summaries of your articles in a newsletter, adding extra value to that publication.